ProofreadingEditingRewritingGhostwritingOutsourced WritingResume WritingGrant Writing TrainingRFP ConsultationTraining

Never Underestimate the Power of a Proposal’s Appendix in Getting a Grant

A good proposal appendix can win you the grant.I was giving a little talk yesterday about writing grant proposals when something slipped out that surprised even me. I said, “I think I was successful in my last grant competition because of the strong appendix I attached.”

I did a mental double take. Did I just say I won a competitive grant with the appendix to the proposal?  I thought further: I did a good job writing the body of the proposal. And I always corroborate staff qualifications in the appendix.

But this grant paid for “capacity building” (training in running a nonprofit), and we were quite experienced and very well-qualified. So I used the appendix for more than verification. I took advantage of the extra pages to demonstrate in detail all the ways my organization had “been there and done that.”

One of the most convincing documents had to be the table of contents from a capacity-building manual we used when training nonprofit groups throughout the state. I also listed the dates, places and the participating nonprofits.

In addition, I supplied a list of dates and topics each of our staff members provided to their constituencies. Training topics addressed by our partner for the grant were also appended.

I showed how we were ready to hit the ground running with results of a recent survey we conducted asking nonprofits what types of training they needed.

In all, I included nine optional attachments each identified by a letter from “A” to “I.” The letters helped draw attention in the proposal’s table of contents and served to identify each attachment in references made within the proposal.

After yesterday’s talk, I remembered another successful proposal. Much of the data in it came from a door-to-door survey. Naturally, a summary of the complete survey was appended to the proposal. Hmmmm . . . maybe that appendix won us the grant.

Persuasive Writing: when “more” is “less”

Most of the time, persuasive writing is used in competitive situations.

It is the resume, when you compete with others to get the job. It is the grant proposal, when you compete with others to get funding. It is any time you compete with peers to get donors, votes and even “your way.”

More is less in persuasive writing when you use words that say the same thing. For example, “Our approach is economical, efficient and frugal, freeing up manpower, materials and money for other uses.”

It is obvious to the reader that your plan will save money. In fact, it is obvious over and over and over. The reader tunes out when statements include unnecessary words; and worn out by the repetition, gives little attention to the rest of your statements.

Imagine the sentence above being followed by “Think what we could do with the resources this method saves our organization.” When your sentences repeat the message, you suggest to the reader that you (in a resume) or your plan has no other good qualities; that much of the document is really filler.

In conclusion, when you write  a resume, proposal or sales document, don’t use unnecessary adjectives and redundant sentences. Let each unique point you make stand out.

Winning grant proposals must be error-free

A winning grant proposal is error-free

A winning grant proposal is error-free.

In the last post, we talked about how clear and grammatically-correct writing alone is not enough to get your proposal funded. On the other hand, a proposal that meets funding criteria and is submitted by a worthy organization will not be funded if it contains writing and grammatical errors.

Some proposal reviewers (judges) score sections filled with grammatical and typographical errors in the lowest range of points available for the section. Even I, a copyeditor and grammarian, am amazed at the large number of points often deducted.

These are the explanations I have been given:

“A sloppy proposal indicates that the organization would operate a sloppy project.”

“They must have put this proposal together overnight, since they clearly didn’t have it proofread.”

“I don’t think these people can be very bright.”

“The proposal was too hard to read – the sentences went on forever and there were no commas to indicate pauses or necessary separations between words.” (more…)

In grant competitions, well-written is not enough

Winning the grant is all about the score

Winning the grant is all about the score.

An acquaintance asked me to look at his nonprofit’s grant application and tell him why it wasn’t funded in a recent grant competition.

Before even looking at the proposal, I reminded him that the process was highly competitive and he was in good company with other fine, but unfunded, proposals.

“We hired a professional writer to make sure that the proposal was well written with no grammatical errors. We thought that would make us good,” he said.

He was right that proposals that are hard to understand or have grammatical errors wind up in the low end of the ranking. In grant competitions, however, a well-written proposal is only one factor influencing the application’s score.

The problem with the proposal in question jumped out at me almost immediately. The writer, not having written a grant proposal before, did not understand the scoring system. She had to fit answers to questions into a document with a required, 6-page limit. She used a disproportionate amount of space on low-scoring questions, and very little space on questions that carried a high score. (more…)

Informal doesn’t always mean unprofessional

…just as “formal” doesn’t always mean professional. Here’s what we mean:

Your job as a writer is to service the reader — whoever the particular reader is in that particular instance.

Nice shirt, nice tie, but decidedly unprofessional.

Nice shirt, nice tie, but decidedly unprofessional.

For some readers, your thoughts will be best expressed through very clinical, technical wording — very formal, if you will. Others might benefit more from a light, conversational tone — quite informal, if you will.

Just because your tone is informal doesn’t make it unprofessional. We could have written this post, for example, with no contractions — “Here is” and “does not,” for example.

While that’s more formal, it doesn’t make the post easier to read. Contractions are grammatically correct and do a fine job of lightening your writing’s tone.

An informal tone is not appropriate for all occasions, of course. And don’t use informality as an excuse to be unprofessional — but that’s a discussion for another day.

The Best Writing Tip Ever Part II: The BWTE Strikes Back

If you're not separating the wheat from the chaff, you're obscuring your point--and testing your reader's patience.

If you're not separating the wheat from the chaff, you're obscuring your point -- and testing your reader's patience.

 

“Just give me the time; don’t tell me how they made the watch.”

Translation: Get to the point! And when you get to it, stay on it, don’t stray from it, and don’t camouflage it with a bunch of unessential information.

This relates to virtually every form of business communication, and yet the vast majority of writers consistently ignore it: leave all of the non-essential information, especially non-relevant background materials, out of your main piece.

If you have information that supplements your document well, but it drags down the readability because it’s too long or bulky, include it in an appendix. Or use footnotes. Or provide it separately.

Remember, today’s readers don’t want to waste a lot of time. They want to know what you’re getting at and how it relates to them. If you want to impress them with your bona fides, stick to those that are the only most important and relevant. No one cares if you have 10 years of field work in geology if you’re applying for a grant to open a day school.

If the background is not necessary to achieving your core purpose for writing the document, you should leave it out.

The Best Writing Tip EVER.

Okay, we’re just kidding with that title. Actually…  kidding isn’t quite right. We do have a great writing tip for you today. And it is one of the best writing tips ever. To certain people–maybe even you–it might well be the best writing tip ever.

We’ll have many more writing tips for you to check out if you read this blog regularly. But if we had to choose a Top Ten, this would be in there. It’s probably in the Top Five. And though it sounds obvious, this is the one big rule we see people screw up all the time:

Write with your audience in mind.

It rather sounds simple and obvious, but writers botch this one constantly. All we’re saying is that for whatever you’re writing, you need to identify who comprises your target audience. Then, make sure everything you write is focused on connecting with that type of person.

This is true in virtually every type of writing. It’s true in business writing (sales letters, website copy, news releases, blog posts and plenty more) and in creative writing (manuscripts, screenplays, treatments, outlines, query letters and plenty more).

Yes, it's a rather generic audience shot. It's not always easy coming up with images for a writing blog, you know. At least it's more exciting than the "hyphen" image from the last post, right?

Yes, it's a rather generic audience shot. It's not always easy coming up with images for a writing blog, you know. At least it's more exciting than the "hyphen" image from the last post, right?

It’s even true in personal writing (emails, thank-you letters, love letters and–you guessed it–plenty more).

If you’re writing for an audience more likely to be compelled (to action, to understanding, or whatever you’re going for) by a warm, lighthearted tone, don’t write in a cold, clinical style.

If you’re writing to a CEO you know has little time on her hands, don’t waste time with a cutesy introduction–get to the point.

Want to sell something to people who are given to purchase luxury items? Make sure the tone of prestige and class informs everything in your sales copy. Targeting buyers on the other end of the spectrum? Focus on the themes of value and high return on investment throughout.

Remember, it’s up to you to orient your writing to the reader’s needs–not the other way around. People don’t have the time or the patience to jump through those hoops; they’ll move on to something that grabs their interest without any extra effort. Be that writer, and reap the benefits.

Check back here at the We Write For You blog (wewriteforyou.com) for more Best Writing Tip Ever installments.

Welcome to the WeWriteForYou.com blog

Hi. Welcome to the first post on the WeWriteForYou.com blog!

This blog’s purpose is to share our decades of experience with you. At We Write For You, we believe good writing is critical to everyone’s personal and professional success. We also believe that clear communication helps bring the world together.

What can you expect from this blog? We’ll discuss all sorts of communication, particularly related to the written word. We’ll talk about how people’s means to communicate is changing rapidly in the 21st century.

We’ll talk about specific types of business and personal writing, such as tips for writing resumes and cover letters, press releases, website content, search engine optimized (SEO) copy, blogs, annual reports and other subjects.

Because our director, Barbara Gershman, is an expert in grants, we’ll also provide tips for people interested in how to create and format grant proposals,  requests for proposals and so on.

Don’t be surprised if we occasionally branch out into other areas such as creative writing and anything else related to creating and communicating. And please feel free to contact us with questions you’d like answered here and ideas for future posts. We look forward to hearing from you!


site by: deft interactive