Today’s post is for those of you who operate a nonprofit organization. To be successful, your organization needs dedicated volunteers and board members. The best way to secure that dedication is by keeping these folks in touch with your activities.
This can be done through email messages, a post on your blog or social media such as Facebook or Twitter. (Keep in mind, some members might not be familiar with social media. Take the time to learn what modes of communication are most useful for your board.)
If board members are kept current with the organization only through meetings and minutes, they could get the idea they exist only to rubber stamp your plans. If you’re relying on board members to raise funds, remember you probably will get back about as much time and attention as you give to them.
Board members cannot promote a program they know little about. If they aren’t sufficiently involved in accomplishments, how can they “sell” your organization as a good investment?
When the organization is launched or after the annual dinner, there is a feeling of togetherness among board members, volunteers and staff. They are working for a cause that all embrace. You need to follow up with continuing contact to maintain the momentum. Frankly, keeping volunteers is all about momentum.
Let your board and advisory committee members know the details of your current activities and the results. Insert photos into your communications. Give members roles that provide opportunities to show their expertise.
Something not working? Ask their advice. Invite them to see firsthand what you’re doing. On occasion, ask them to roll up their sleeves and help.
Speaking of “firsthand,” try to always have your meetings in person so everyone can get to know each other. Too many meetings by teleconference intimidates those who can’t get heard among the voices on the telephone. The frustration could prompt members to quit the organization.
You might do all these things and still a member doesn’t show up. Maybe the excuse is a busy schedule. We’d counter with the adage: “If you want to get something done, give it to a busy person.”
We’d suggest a strictly-enforced bylaw that requires attendance at a minimum number of meetings. Those who can’t meet the rule can be rotated off in favor of someone with more enthusiasm.
