FilmHype.Net ripped on the "Old Dogs" trailer, leaving it to us to rip on this awful, painfully Photoshopped poster.
I care about good writing, but we don’t expect everyone to be perfect all of the time. Misspellings and typos happen.
However, it’s impossible to stress too highly how important it is to make a good impression right up front in anything you write. If you have an important 10-page document, I’d love for you to carefully proofread all 10 pages.
But at the very least, make sure the first few pages are golden. If nothing else, the first page must be pristine.
Case in point: I’d never before heard of FilmHype.Net, but there’s a link to an article on the site today at the Internet Movie Database. As film buffs, we check out IMDb all the time. And the link sounded interesting: “Movie Trailer Conventions That Have To Go.”
I was intrigued. So I clicked on the link and read the article’s introduction. Here’s the first paragraph (the bold emphasis is mine):
In an industry filled with sequels, prequels, remakes, and sell outs, it’s sometimes difficult to find something truely noteworthy within the realm of cinema. But even worse than the films themsleves are the trailers that promote them; born from a world lacking any originality and at the hands of a single editor whose name is presumably Satan.
And suddenly I wasn’t very interested in the article anymore (you can find it here).
I realized that the writer might make some pretty good points in the article, but an opening paragraph that has at least two grammatical mistakes any high-schooler should understand (plus a third that’s admittedly a little nitpicky) makes me tune out immediately. (more…)