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Never Underestimate the Power of a Proposal’s Appendix in Getting a Grant

A good proposal appendix can win you the grant.I was giving a little talk yesterday about writing grant proposals when something slipped out that surprised even me. I said, “I think I was successful in my last grant competition because of the strong appendix I attached.”

I did a mental double take. Did I just say I won a competitive grant with the appendix to the proposal?  I thought further: I did a good job writing the body of the proposal. And I always corroborate staff qualifications in the appendix.

But this grant paid for “capacity building” (training in running a nonprofit), and we were quite experienced and very well-qualified. So I used the appendix for more than verification. I took advantage of the extra pages to demonstrate in detail all the ways my organization had “been there and done that.”

One of the most convincing documents had to be the table of contents from a capacity-building manual we used when training nonprofit groups throughout the state. I also listed the dates, places and the participating nonprofits.

In addition, I supplied a list of dates and topics each of our staff members provided to their constituencies. Training topics addressed by our partner for the grant were also appended.

I showed how we were ready to hit the ground running with results of a recent survey we conducted asking nonprofits what types of training they needed.

In all, I included nine optional attachments each identified by a letter from “A” to “I.” The letters helped draw attention in the proposal’s table of contents and served to identify each attachment in references made within the proposal.

After yesterday’s talk, I remembered another successful proposal. Much of the data in it came from a door-to-door survey. Naturally, a summary of the complete survey was appended to the proposal. Hmmmm . . . maybe that appendix won us the grant.

Persuasive Writing: when “more” is “less”

Most of the time, persuasive writing is used in competitive situations.

It is the resume, when you compete with others to get the job. It is the grant proposal, when you compete with others to get funding. It is any time you compete with peers to get donors, votes and even “your way.”

More is less in persuasive writing when you use words that say the same thing. For example, “Our approach is economical, efficient and frugal, freeing up manpower, materials and money for other uses.”

It is obvious to the reader that your plan will save money. In fact, it is obvious over and over and over. The reader tunes out when statements include unnecessary words; and worn out by the repetition, gives little attention to the rest of your statements.

Imagine the sentence above being followed by “Think what we could do with the resources this method saves our organization.” When your sentences repeat the message, you suggest to the reader that you (in a resume) or your plan has no other good qualities; that much of the document is really filler.

In conclusion, when you write  a resume, proposal or sales document, don’t use unnecessary adjectives and redundant sentences. Let each unique point you make stand out.

Don’t count on political intervention to get a government grant

I have never been around a grant where a politician has influenced which applicant gets funded. These days, government grant administrators have become insulated from political intervention. They use outside experts — variously called reviewers, readers or evaluators — to read and score proposals, removing themselves from the ultimate decision.

Grant administrators include the maximum points allotted for each section in their Requests for Proposals (RFPs). Under open government provisions, all applicants can request section scores and comments provided by reviewers. Several grantors routinely supply scores and reviewer comments anyway.

When I ran state grant programs, no politician ever pressured me to fund a competing applicant. That said, I was questioned a couple of times, after-the-fact, why an applicant was not funded. It was comforting to show the ranking of scores and the cut point where we ran out of grant funds to award.

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Winning grant proposals must be error-free

A winning grant proposal is error-free

A winning grant proposal is error-free.

In the last post, we talked about how clear and grammatically-correct writing alone is not enough to get your proposal funded. On the other hand, a proposal that meets funding criteria and is submitted by a worthy organization will not be funded if it contains writing and grammatical errors.

Some proposal reviewers (judges) score sections filled with grammatical and typographical errors in the lowest range of points available for the section. Even I, a copyeditor and grammarian, am amazed at the large number of points often deducted.

These are the explanations I have been given:

“A sloppy proposal indicates that the organization would operate a sloppy project.”

“They must have put this proposal together overnight, since they clearly didn’t have it proofread.”

“I don’t think these people can be very bright.”

“The proposal was too hard to read – the sentences went on forever and there were no commas to indicate pauses or necessary separations between words.” (more…)

In grant competitions, well-written is not enough

Winning the grant is all about the score

Winning the grant is all about the score.

An acquaintance asked me to look at his nonprofit’s grant application and tell him why it wasn’t funded in a recent grant competition.

Before even looking at the proposal, I reminded him that the process was highly competitive and he was in good company with other fine, but unfunded, proposals.

“We hired a professional writer to make sure that the proposal was well written with no grammatical errors. We thought that would make us good,” he said.

He was right that proposals that are hard to understand or have grammatical errors wind up in the low end of the ranking. In grant competitions, however, a well-written proposal is only one factor influencing the application’s score.

The problem with the proposal in question jumped out at me almost immediately. The writer, not having written a grant proposal before, did not understand the scoring system. She had to fit answers to questions into a document with a required, 6-page limit. She used a disproportionate amount of space on low-scoring questions, and very little space on questions that carried a high score. (more…)


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